Your Privacy Policy Information
Privacy Policy
Last updated: September 2026
1. Who we are
The Holiday King is an independent travel advisor providing tailor-made travel services, including holidays, city breaks, beach escapes, UK breaks, day trips and other travel arrangements.
The Holiday King
Unit A2B, Britannia Enterprise Business Centre
Pengam Road
Blackwood
NP12 3SP
Telephone: 01495 363933
Email: info@theholidayking.uk
Website: www.theholidayking.uk
The Holiday King is responsible for deciding how and why your personal information is processed.
2. What information we collect
Depending on the service you request, we may collect:
Your name and contact details
Address
Email address
Telephone/mobile number
Preferred method of contact
Holiday and travel preferences
Travel dates and destinations
Number and ages of travellers
Passport or other travel-document information where required for a booking
Accommodation and flight preferences
Payment and booking information
Emergency contact details where required
Accessibility, dietary or other special requirements where relevant to arranging your travel
Information you provide when communicating with us
Information relating to your previous bookings where relevant
We only request information that is relevant to providing our services or meeting our legal and business obligations.
3. How we use your information
We may use your information to:
Respond to holiday enquiries
Prepare quotes and travel options
Make and manage bookings
Communicate with you about your booking
Arrange flights, accommodation, transfers and other travel services
Process payments and maintain financial records
Provide travel documentation
Deal with changes, cancellations and complaints
Meet legal, regulatory and accounting requirements
Maintain appropriate business records
Improve our customer service
Send marketing communications where we are permitted to do so
Our lawful basis will depend on the purpose. For example, processing may be necessary to take steps at your request before entering into a contract or to perform a contract; legal obligations may apply to certain records; and legitimate interests may apply to appropriate business administration. Marketing that requires consent will only be sent where the appropriate consent has been obtained.
4. Travel suppliers and third parties
To arrange your holiday, we may need to provide relevant information to third parties such as:
Airlines
Hotels and accommodation providers
Tour operators
Transfer companies
Excursion and attraction providers
Travel insurance providers
Payment providers
Booking platforms and technology providers
Other suppliers involved in fulfilling your booking
We only share information that is reasonably necessary for the relevant service.
Some travel suppliers may be located outside the UK. Where UK data protection rules on international transfers apply, appropriate safeguards or another permitted transfer mechanism will be used.
5. Special information
Some travel arrangements may require information that is considered special category data, for example information about a medical condition or disability where this is necessary to arrange appropriate travel assistance.
Where special category information is required, we will only process it where an appropriate legal condition applies and, where appropriate, with your explicit consent.
Please only provide health or other sensitive information where it is relevant to your travel arrangements.
6. Keeping your information secure
We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to customer information will be restricted to people and organisations that need it for legitimate business, legal or booking purposes.
7. How long we keep your information
We do not keep personal information indefinitely.
Information is retained only for as long as reasonably necessary for the purpose for which it was collected, taking account of:
The nature of the booking or enquiry
Legal and regulatory requirements
Accounting and tax requirements
Potential complaints or disputes
Our legitimate business requirements
Different categories of information may therefore be kept for different periods.
8. Your data protection rights
Depending on the circumstances, you may have rights including:
The right to be informed about how your information is used
The right to request access to your personal information
The right to request correction of inaccurate information
The right to request erasure
The right to request restriction of processing
The right to object to certain processing
The right to withdraw consent where processing relies on consent
Rights relating to data portability where applicable
Rights relating to automated decision-making and profiling where applicable
Some rights are subject to legal conditions and exemptions.
9. Direct marketing
If you agree to receive marketing from The Holiday King, we may contact you about holidays, offers, promotions, competitions and other services.
You can unsubscribe or object to direct marketing at any time.
You can also contact us if you no longer wish to receive marketing communications.
10. Cookies and our website
Our website may use cookies and similar technologies.
Cookies may be used for purposes such as website functionality, security, analytics and improving your experience.
Where required, we will ask for your consent before using non-essential cookies.
11. Information received from other sources
We may sometimes receive personal information from another person or organisation, for example a travel supplier, booking platform or person making a booking on behalf of another traveller.
Where this happens, we will provide appropriate privacy information in accordance with applicable data protection requirements.
12. Complaints
If you have a concern about how The Holiday King has handled your personal information, please contact us first:
The Holiday King
01495 363933
info@theholidayking.uk
You also have the right to complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled incorrectly.
Information Commissioner's Office: https://ico.org.uk/
13. Changes to this notice
We may update this Privacy Notice from time to time to reflect changes in our business, services, technology or data protection requirements.
The latest version will be made available through our website and/or other appropriate customer communications.
